Livros de cabeceira 2014: hora de montar sua biblioteca

Hoje trazemos um pequeno tesouro para aqueles que gostam de mergulhar fundo nos temas: uma seleção de livros com a curadoria de Rafael D`Andrea, CEO do Grupo Toolbox e certamente o maior estudioso do tema Shopper Marketing no país. 

São 13 títulos, organizados entre MUST READ, os clássicos fundamentais, e os NICE TO READ, complementos importantes com foco em assuntos mais específicos. 

Um guia exclusivo de leitura de altíssima qualidade, selecionado por quem já leu e releu todos eles, que com certeza vai transformar o seu 2014 num ano de muito aprendizado e grandes insights.

Boa leitura!

MUST READ - OS CLÁSSICOS

Shopper Marketing - Rafael D'Andrea

http://www.livrariacultura.com.br/scripts/resenha/resenha.asp?nitem=22636942

The Buying Brain - Dr. A.K. Pradeep

http://www.amazon.com/The-Buying-Brain-Secrets-Subconscious/dp/0470601779

Inside the Mind of the Shopper - Herb Sorensen

http://www.amazon.com/Inside-Mind-Shopper-Science-Retailing/dp/0137126859/ref=sr_1_1?s=books&ie=UTF8&qid=1386783125&sr=1-1&keywords=inside+the+mind+of+the+shopper

Buyology - Martin Lindstrom

http://www.amazon.com/Buyology-Everything-Believe-About-Wrong-ebook/dp/B001FA0VWG/ref=sr_1_1?s=books&ie=UTF8&qid=1386783204&sr=1-1&keywords=shopology

Emotional Brands - Marc Gobé

http://www.amazon.com/Emotional-Branding-Paradigm-Connecting-Updated/dp/1581156723/ref=sr_1_1?s=books&ie=UTF8&qid=1386783307&sr=1-1&keywords=emotional+brands

Vamos às Compras - Paco Underhill

http://www.livrariacultura.com.br/scripts/resenha/resenha.asp?nitem=2722128&gclid=CLzg9NTaqLsCFShk7AodU2gALA

NICE TO READ

Decoded - The Science Behind Why We Buy - Phil Barden

http://www.amazon.com/s/ref=nb_sb_noss_1?url=search-alias%3Dstripbooks&field-keywords=decoded+phil+barden&rh=n%3A283155%2Ck%3Adecoded+phil+barden

Influence: the Psychology of Persuasion - Robert B. Cialdini, PhD

http://www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X/ref=sr_1_1?s=books&ie=UTF8&qid=1386783805&sr=1-1&keywords=influence+the+psychology+of+persuasion

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd H. Schmitt

http://www.amazon.com/Experiential-Marketing-Customers-Sense-Relate/dp/0684854236/ref=sr_1_2?s=books&ie=UTF8&qid=1386783950&sr=1-2&keywords=experience+marketing+schmidt

Brandjam: Humanizing Brands Through Emotional Design - Marc Gobé

http://www.amazon.com/Brandjam-Humanizing-Through-Emotional-Design/dp/1581154682/ref=la_B001JP8CJQ_1_2?s=books&ie=UTF8&qid=1386786309&sr=1-2

What Women Want - The Science of Female Shopping - Paco Underhill

http://www.amazon.com/What-Women-Want-Science-Shopping/dp/1416569960/ref=sr_1_3?s=books&ie=UTF8&qid=1386784385&sr=1-3&keywords=paco+underhill

Brand Washed - Martin Lindstrom

http://www.amazon.com/Brandwashed-Tricks-Companies-Manipulate-Persuade/dp/0385531737/ref=sr_1_1?s=books&ie=UTF8&qid=1386784499&sr=1-1&keywords=brand+washed

Advertising and Promotions: an Integrated Marketing Communications Perspective - George E. Belch & Michael A. Belch

http://www.amazon.com/Advertising-Promotion-Integrated-Communications-Perspective/dp/0078028973/ref=sr_1_4?s=books&ie=UTF8&qid=1386784234&sr=1-4&keywords=marketing+communication+belch